There's a point in growing up where seeing your friends starts to take noticeably more organisation.
At school, you saw each other in lessons, caught up in the canteen and walked home together. At university, you'd sit together in lectures, grab lunch on campus or knock on your mate's door in your accommodation. Seeing your friends was part of everyday life. You're already in the same places, at the same time.
Then life spreads out.
People move to different parts of a city, or to different cities altogether. Work schedules vary. Weekends fill up at different times. The friend you used to see several times a week can suddenly become someone you've been meaning to catch up with for the past two months.
Somewhere in there, a lot of us hit the friendship slump - where finding the time to see each other takes more organising than it feels like it should.
"When is everyone free?" is rarely a quick question
Most friend groups have a plan that has been "happening this month" for several months.
Someone brings one of them up and people are keen. Then dates start getting suggested.
A couple of people can do one weekend, others can't. Someone can do the week after. A few people reply straight away, some forget to check the chat.
Then the group chat moves on, and the plan never makes it out.
And then there are all the things we keep saying want to do
Catching up is only part of it.
Friend groups are constantly collecting ideas - the endless screenshots of places to try and things to do, sent over messages or mentioned in passing.
Over time, an unofficial list starts to build of all the things the group keeps saying it wants to do.
That gap led to SayWhen
Friendships change as life gets fuller, but the desire to spend time together doesn't disappear with the shared routines that once made it easier.
The group chats full of things to do, the catch-ups still waiting to happen, and the familiar "we should do this" all pointed to the same thing:
Finding times that work to see our friends had become the difficult part, as well as having a shared space for the things we want to do together.
SayWhen grew from wanting to make that part a little easier.